Apple previews Miami Worldcenter with biophilic design, opening January 24

Apple (AAPL) previewed Apple Miami Worldcenter, offering a new destination for customers to discover and buy their favorite Apple products. Located in the vibrant downtown district of Miami, Apple Miami Worldcenter allows shoppers to conveniently and seamlessly upgrade to iPhone 16 by taking advantage of Apple Trade In, carrier activation, and personalized setup. Apple team members are ready to provide exceptional support, helping users explore the latest Apple Intelligence features and learn about new products through programs like Today at Apple – all at this uniquely designed location where everyone is welcome. “Miami is a city with a history, culture, and life all its own, and we are thrilled to capture that energy with Apple Miami Worldcenter in downtown Miami,” said Deirdre O’Brien, Apple’s senior vice president of Retail and People. “This new store brings Apple values to life in every detail, while celebrating the creativity of the city with an incredible lineup of in-store sessions. Our team can’t wait to welcome customers and share exceptional personal shopping and support experiences like only Apple can.”