Barclays raised the firm’s price target on American Express (AXP) to $280 from $257 and keeps an Equal Weight rating on the shares. The key themes heading into 2025 for the specialty finance sector are a stable consumer, improving consumer credit trends, particularly in prime, higher for longer mortgage rates, and an easing regulatory backdrop, the analyst tells investors in a research note. The firm says share outperformance since the election “resulted in some pull-forward of returns for consumer lenders, making stock selection trickier.” The same playbook from 2024 applies in mortgage finance in 2025, and that is a preference for balanced business models, contends Barclays. It favors stocks “with positive catalysts that have not been fully priced in and could drive additional upside.” The firm thinks air lessors continue to be underappreciated and stepped to the sidelines on mortgage credit.
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