Amcor expands packaging innovation hubs, opens AICE in Belgium

Amcor has expanded its packaging innovation hubs around the world. In addition to existing centers in the US, South America and Asia Pacific, the company has now opened its Amcor Innovation Center Europe, or AICE, in Ghent, Belgium. The AICE will pioneer new material technologies to make packaging more sustainable and performant, while focusing on designs that stand out in shops and increase ease-of-use for consumers. In its Innovation Center Europe, Amcor supports brands from concept to shelf using its Catalyst approach. This flexible, collaborative, and creative co-development methodology creates packaging solutions that take into account a brand’s market, consumer needs, sustainability and recyclability requirements, and customers’ existing production lines.