Evercore ISI analyst Mark Mahaney raised the firm’s price target on Amazon.com to $240 from $225 and keeps an Outperform rating on the shares, which remain the analyst’s “#1 Large Cap Long” in Internet. Amazon has ramped up its content on Prime Video with more NFL games, 66 regular season NBA games in 2025 and the 2024 PPA World Championships and monetizing that content via advertising has become a higher priority, says the analyst, who has updated the firm’s Amazon Prime Video, or APV, monetization analysis. Evercore estimates that APV will generate between $3B and $5.9B in total revenue in 2025, implying 3% to 9% incrementality to its FY24 Amazon ad revenue estimate of $56B, and believes APV monetization could drive an acceleration in Amazon ad revenue growth in 2025.
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