Amazon.com (AMZN) is set to release its delayed Alexa generative artificial intelligence voice service at a press event on February 26, Greg Bensinger of Reuters reports, citing three people familiar with the matter. Amazon is hoping Alexa AI, designed to be able to converse with users, can convert some of its hundreds of millions of users into paying customers, according to Reuters. Initially, Amazon plans to roll out the new Alexa service to a limited number of users and will not charge for it, though it has considered a $5 to $10 monthly fee, sources told Reuters. The company will also continue to offer “Classic Alexa,” the version broadly available today for free.
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