Amazon debuts Project Amelia, a GenAI -powered personal assistant for sellers

Mary Beth Westmoreland, Vice President, Worldwide Selling Partner Experience blogged in part, earlier: “We are introducing in beta a new generative AI-powered personal assistant for sellers, codenamed Project Amelia. For independent sellers, managing a successful global selling business can require navigating a number of complex and challenging areas. Sellers need to determine how to build amazing products that meet unique customer needs, ensure compliance with different regulations and policies, advertise their products and brands to acquire and retain customers, forecast sales trends while overseeing their supply chains and ensuring appropriate inventory levels and placement, and so much more. …Status updates and metrics: Sellers can quickly retrieve their sales data and customer traffic information, and gain visibility into critical aspects of their business by asking questions…Project Amelia is available in beta starting today for an initial set of U.S. sellers, and will progressively roll out to additional U.S. sellers in the coming weeks. Later this year, Project Amelia will begin a phased rollout in additional countries and will start to become accessible in languages other than English.”