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Amazon.com testing new grocery formats, WSJ reports

Amazon.com (AMZN) is testing new grocery formats that blend its broad assortment of online goods with in-person shopping, The Wall Street Journal’s Liz Young reports. Amazon’s new designs seek to pull together various fulfillment networks for its Whole Foods Market premium grocery business and its mass-market Amazon Fresh stores into a common delivery platform, giving the grocery businesses greater scale with online customers as rivals including Walmart (WMT), Target (TGT) and Kroger (KR) invest more in using their larger numbers of stores as distribution hubs.

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