Amazon.com introduces next generation assistant Alexa+

Amazon.com (AMZN) is introducing Alexa+, the company’s next generation assistant, powered by generative AI. According to the company, “Alexa+ helps you stay organized during busy days, provides detailed answers tailored to your needs, and handles everything from project planning to solving daily challenges-all through natural conversation.” Alexa+ engages in “natural, flowing conversations that feel genuine. It understands context and meaning, creating seamless interactions with no precise ‘Alexa’ language… Alexa+ learns from you and the more you use it, the more personalized it gets- understanding everything from your favorite entertainment to your family’s dietary preferences, allergies, and weekly traditions… Alexa+ acts on your behalf, handling everything from date planning and gift shopping to travel arrangements and study help. From simple tasks to complex projects, it provides assistance you can trust… Alexa+ combines vast knowledge with an approachable personality, making generative AI feel natural and accessible. Helpful intelligence ready whenever and wherever you need it.” During Amazon’s Devices & Services event, Amazon Devices & Services Senior Vice President Panos Panay showcased a re-designed user interface on Echo Show. Alexa+ introduces an adaptive display to its largest Echo screen devices.