Amazon announced Rufus, a new generative AI-powered conversational shopping experience. “Rufus is an expert shopping assistant trained on Amazon’s product catalog and information from across the web to answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery in the same Amazon shopping experience customers use regularly,” the company said. “Launching today in beta to a small subset of customers in Amazon’s mobile app, Rufus will progressively roll out to additional U.S. customers in the coming weeks.”
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