tiprankstipranks
Amazon Ads announces SQL generator for Amazon Marketing Cloud
The Fly

Amazon Ads announces SQL generator for Amazon Marketing Cloud

At CES 2025, Amazon Ads announced a SQL generator for Amazon Marketing Cloud, a new generative AI capability that helps advertisers develop insights from their AMC signals. Amazon said: “This new AMC capability provides a natural language interface through which advertisers can generate SQL queries for their desired audience use case – eliminating the need to create the code manually and reducing query development time from hours to minutes. Advertisers then run the queries in AMC to create their new audience and activate the audience in Amazon DSP and ads console.”

Stay Ahead of the Market:

Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>

Looking for investment ideas? Subscribe to our Smart Investor newsletter for weekly expert stock picks!
Get real-time notifications on news & analysis, curated for your stock watchlist. Download the TipRanks app today! Get the App