Allbirds unveils design of net zero carbon shoe

Allbirds revealed its highly anticipated M0.0NSHOT, the world’s first net zero carbon shoe – and is already urging the rest of the fashion industry to follow suit by giving away its entire toolkit. The high-top shoe boasts a landmark carbon footprint of net 0.0 kg CO2e. Carbon negative, regenerative wool wraps the entirety of the M0.0NSHOT for a striking, uniform look. Allbirds’s co-founder Tim Brown took to the stage at the Global Fashion Summit in Copenhagen to unveil the shoe and call on industry competitors in the audience to create their own versions. To help them do so, Allbirds is open-sourcing the M0.0NSHOT methodology via its ‘Recipe B0.0K’: a toolkit detailing each step of the M0.0NSHOT’s process, including materials, manufacturing, transportation, end-of-life, and carbon footprint calculation. The toolkit was distributed to the thousands of Global Fashion Summit attendees and is now available digitally on the Allbirds website for anyone to download – and, hopefully, implement.