Alignment Healthcare, musician Luis Miguel partner for campaign

Award-winning musician, Luis Miguel, and Alignment Health announced they are partnering on a new campaign – “Life is made of unique moments” – to celebrate the spirit of a life well-lived. Aimed at the Latin community, one of the fastest-growing segments of the U.S. population, the new campaign will feature the musician in multiple, Spanish-speaking television spots, direct mail, and print, digital and social media posts for Alignment starting in December 2023.