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Align to soon launch program with Costco, says Stifel

Align to soon launch program with Costco, says Stifel

Stifel analyst Jonathan Block notes that the firm’s checks identify an upcoming program that Align Technology (ALGN) will soon launch with Costco (COST). The firm expects the new sales initiative to be announced imminently and take hold in late July. The firm’s diligence suggests the program will be specific to Costco’s online sales, and offer Costco members the opportunity to purchase an e-card for $100 from Costco.com and in return get a $400 credit toward Invisalign treatment, as well as an Invisalign Essential Bundle, notes the analyst, who views the program favorably as Align redirects a small subset of its annual advertising spend and may effectively reach new customers. The firm maintains a Buy rating and $400 price target on Align shares.

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