Truist raised the firm’s price target on Affirm to $55 from $33 and keeps a Buy rating on the shares. The firm views the stock as the chief beneficiary of higher buy-now-pay-later, or BNPL, adoption, driven by enterprise customers, best-in-class tech integrations and Affirm Card total addressable market expansion, the analyst tells investors in a research note. The stock is also up 71% since Black Friday, reflecting the “robust” BNPL tender growth, even vs. strong Q1 results, the firm added.
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