Advantage Solutions sells Atlas Technology Group to Crisp, terms not disclosed

Advantage Solutions announced the sale of its Atlas Technology Group’s business to Crisp, the open-data retail platform for the consumer goods industry. Atlas Technology Group is an analytics provider serving many of the world’s largest consumer packaged goods companies. Crisp will migrate Atlas’ existing customers to its cloud-based data-sharing platform and collaborate with Advantage to offer sophisticated supply chain analytics and an expanded retail footprint. Crisp’s relationship with Advantage Solutions will provide CPG brands with access to enhanced retail sales data to understand potential supply chain issues and product availability, enabling them to make faster decisions, optimize inventory and marketing, and drive sales and loyalty. Terms of the deal were not disclosed.