Adobe introduces free app to help with labeling AI-generated content

Adobe has introduced its Adobe Content Authenticity, a new, free web app that allows creators to easily attach Content Credentials to their digital work – helping them protect their work, show attribution and better connect with audiences online. “Content Credentials are like a “nutrition label” and serve as secure metadata that can help you share information about yourself and your work. Just as a painter might add their signature to their painting, applying Content Credentials to your work with the web app is like signing your work in the digital world,” the company explained. “With the web app, you can also select a Generative AI Training and Usage Preference to influence how generative AI models from other companies use your work. Adding this preference indicates to other supporting generative AI models that you don’t want your work to be trained on or used.” The Content Authenticity web app will be available as a free public beta in Q1 2025. Adobe’s plan is to integrate Content Authenticity with Creative Cloud apps that support Content Credentials like Photoshop, Adobe Lightroom and more, ultimately becoming a centralized hub for managing your Content Credentials preferences across Adobe apps.