Adobe debuts new AI updates in Premiere Pro, ahead of Sundance Film Festival

Adobe (ADBE) blogged in part, earlier on Wednesday: “For filmmakers, “hurry up and wait” has always been part of the movie-making process, and nobody knows that better than the filmmakers heading to Park City for the 2025 Sundance Film Festival. Crafting the perfect story takes time. Tedious tasks like holding for sound, chasing the golden hour, or watching a status bar crawl across the screen make it harder to see the big picture and have creative breakthroughs. We’ve been working hard to reduce tedium for video professionals, which means you’ll spend less time hunting for the perfect clip, transcribing and translating footage, waiting for motion graphics to playback, or troubleshooting color pipelines. Leaving you more time to do the things you love.Today we’re excited to introduce new features in Premiere Pro (beta), After Effects (beta), & Frame.io that will make editors and motion designers faster than ever…With new Media Intelligence and the Search panel in Premiere Pro (beta), the power of AI helps you find exactly what you need, when you need it. The content of your clips is automatically recognized, including objects, locations, camera angles, and more. With the new Search panel, you can use natural language to find visuals, spoken words, or content with embedded metadata like shoot date or camera type – all at the same time.”