Adobe announces new capabilities across Firefly Services, Firefly Custom Models

At Adobe (ADBE) Summit, Adobe announced new capabilities across Adobe Firefly Services and Firefly Custom Models, enabling businesses to meet the demand for personalized content across channels such as social media, e-commerce and mobile. “Firefly Services – a collection of creative and generative APIs and services for enterprises – now supports even more content types with the addition of video and 3D as businesses increase the production of multimedia. The new Firefly Creative Production, powered by Firefly Services, delivers a no-code interface to handle repetitive content production tasks – supporting major media types. Additionally, Custom Models now integrates directly into Adobe GenStudio for Performance Marketing, making it seamless to scale on-brand content for advertising.”