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Adidas initiated with an Overweight at Barclays

Adidas initiated with an Overweight at Barclays

Barclays initiated coverage of Adidas with an Overweight rating and EUR 218 price target. The firm expects the operating environment to remain challenging in the first half of 2024 as consumers remain cautious and selective in their athleisure spending, but says brands with strong product pipelines should still be able to grow by taking market share.

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