Accenture Ventures invests in Aaru

Accenture (ACN) announced that Accenture Ventures has invested in Aaru, creators of the an AI-powered prediction engine that simulates consumer behavior and preferences, driving stronger customer experiences, new growth opportunities and speed-to-market. As part of this collaboration, Accenture Song intends to integrate Lumen, Aaru’s flagship model for the private sector, into its AI products and services across new product development, marketing, customer strategy, and customer service. The company said, “Aaru’s unique approach to prediction uses multi-agent AI systems to create simulations of human behavior with greater precision based on proprietary and public data sources. Rather than relying on approaches that do not scale well and often face bias, such as time-intensive surveys, focus groups, and research experiments, Aaru’s platform simulates any customer audience to deliver predictions of behavior in a matter of minutes. Accenture’s investment will help Aaru accelerate its growth and expand its capabilities to meet the increasing demand for AI-driven data and analytics. In addition, Baiju Shah, chief strategy officer of Accenture Song, will become a strategic advisor to Aaru as the business continues to scale.”