Accenture has agreed to acquire Rabbit’s Tale, a Bangkok-based creative and digital experience agency. The company said the move will significantly strengthen the regional creative, brand and data capabilities of Accenture Song-the world’s largest tech-powered creative group-and help clients build and optimize digital experiences across the entire customer lifecycle for growth in Thailand. Founded in 2010, Rabbit’s Tale offers digital customer experience solutions, from retail experiences to customer relationship management and loyalty programs, hyper-personalized marketing to experience designs and digital platform development. Rabbit’s Tale’s team of approximately 120 employees across advertising, data & interactive and customer experience solutions business groups will join Accenture Song in Thailand.
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