Abercrombie & Fitch expands into India with Myntra Jabong franchise pact

Abercrombie & Fitch announced a new multi-year, franchise partnership with Myntra Jabong India, Myntra’s business-to-business wholesale entity, to expand the global reach of its brands in India. Over the life of the franchise agreement, Myntra Jabong will build a brick-and-mortar retail store presence in the country, regional e-commerce sites and branded digital storefronts operated by a network of licensed and independent third parties. Fran Horowitz, CEO of Abercrombie & Fitch Co., said, “With the strength of A&F Co.’s brands today, we are thrilled to partner with Myntra Jabong to more deeply engage with new and existing customers in India. It’s an incredibly dynamic and diverse market, and one where we see tremendous long-term potential as we continue to pursue global brand growth.” She added, “Staying close to our customers and putting them at the center of everything we do has been the foundation of our transformation and the key to our success in recent years. In Myntra Jabong, we have found a like-minded partner whose expertise and capabilities will allow us to go to market with these same strategies in India.”