Aaron’s appoints Russell Falkenstein COO, Lease-to-Own

The Aaron’s Company announced the appointment of Russell Falkenstein to the position of executive VP, COO, Lease-to-Own for the company, effective immediately. In this new position, Falkenstein will oversee all lease-to-own operations at Aaron’s and BrandsMart Leasing. Falkenstein has served as senior VP, Chief Strategy, Analytics and Development Officer at Aaron’s, LLC, a subsidiary of the company, since 2021.