23andMe announces Mathew Knowles as new brand ambassador

23andMe announced an ongoing collaboration with Mathew Knowles, father of Beyonce and Solange Knowles, to serve as a new global brand ambassador for the Company. 23andMe and Knowles will work together to spread awareness of the importance of and advocate for increased accessibility to genetic testing. “Because of his own health journey, Mathew Knowles has been an ardent advocate for the importance of genetic testing and recognizing the incredible value in knowing your potential genetic risk of developing various types of cancer,” said Anne Wojcicki, CEO and Co-Founder of 23andMe. “I’m proud to partner with Mathew on amplifying his story and working together to increase accessibility to genetic testing to empower consumers with this knowledge as it aligns perfectly with our mission at 23andMe.”