Right now, things are a bit shaky in the gaming industry. But a lot of people are looking to Take-Two Interactive (TTWO) to help bring it back with the arrival of Grand Theft Auto 6. In fact, word from one analyst, Epyllion’s Matthew Ball, suggests that GTA 6‘s pricing could help revitalize the entire industry. That notion gave Take-Two a fractional boost in the closing minutes of Wednesday’s trading.
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The report from Gamespot underscored the potential. Ball released a report called State of Video Gaming in 2025, and noted that the launch of GTA 6 could come along with a $100 price tag. That might make any gamer blanch—especially those concerned about issues of “woke” in the game—but Ball does not believe that is the case.
Ball, for his part, believes that Take-Two hiking the price on what is essentially its flagship title could lead other publishers to jack up their prices as well. With $70 being the current market rate for AAA game releases, the report noted—and that got started when Take-Two hiked prices from $60 to $70—a price hike from Take-Two again to $80 or even $100 might see others do the same. Of course, this assumes that consumers will just quietly pay the increased price tags without incident.
Covering Take-Two’s Castoffs
New reports from Indy100 say that we will find out the release date for Grand Theft Auto 6 this month, but in the meantime, The Verge noted that the independent games that Take-Two was working on will have a new home soon with former Annapurna employees. Said employees have founded a new company that will work on these titles—the new company in question has no name as yet—but it will be handling the Private Division portfolio.
This will include, among other things, Tales of the Shire, the Animal Crossing-style game set in the Tolkien universe. It could also be bad news for Take-Two if this goes well, as it will likely represent a serious missed opportunity even as it considers three-figure game prices.
Is Take-Two a Buy or Sell?
Turning to Wall Street, analysts have a Strong Buy consensus rating on TTWO stock based on 16 Buys and two Holds assigned in the past three months, as indicated by the graphic below. After a 12.17% rally in its share price over the past year, the average TTWO price target of $199.58 per share implies 9.95% upside potential
