New York-based advertising firm Taboola.com (TBLA) and multinational electronics company Xiaomi Corp. (XIACF) have joined hands to power recommendations across Xiaomi’s smartphones with Taboola News. Taboola offers advertisements like “Recommended For You” and “Around the Web” boxes at the bottom of news articles published online.
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Recommendations from Taboola’s publisher network are provided by Taboola News into device makers and mobile carriers’ offerings, including smartphone screens and web browsers. Under the terms of the agreement, Xiaomi will integrate these recommendations on the lockscreen of its overseas smartphone base of over 100 million. (See Taboola stock chart on TipRanks)
The General Manager of Global Internet Business at Xiaomi, Chan Liu, said, “Our customer base is diverse and lives across more than 60 markets, which means the ability to offer content catered to their interests is a powerful one. We look forward to leveraging Taboola’s large publisher network to give our users the best experience possible.”
On September 14, Credit Suisse analyst Stephen Ju initiated coverage on Taboola with a Buy rating and a price target of $14 (57% upside potential).
In a research note to investors, the analyst said, “The recent $800 million Connexity acquisition helps to onboard e-commerce operators and retailers to give them access to Taboola’s inventory and will speed up the company’s share gains into $35 billion in potential media spend.”
“As Taboola’s core product is the ability to recommend content, there remains the potential for the company to experience greater proliferation of its services into other forms of media, including connected TVs for video,” Ju added.
Overall, the stock has a Strong Buy consensus rating based on 6 unanimous Buys. The average Taboola.com price target of $16 implies 79.4% upside potential. Shares of the company have lost 23.4% year-to-date.
According to TipRanks’ Smart Score rating system, Taboola scores a 9 out of 10, suggesting that the stock is likely to outperform market averages.
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