MicroStrategy, now rebranded as Strategy (MSTR), is getting ready for another year of aggressive capital raising in order to expand its Bitcoin holdings. The data analytics company has introduced new key performance indicators (KPIs)–BTC Gain and BTC $ Gain–to measure shareholder value from its treasury operations in Bitcoin. These KPIs will help guide Strategy’s capital-raising efforts.
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Indeed, Strategy has set a target of $10 billion in BTC Gain for 2025, which implies that there will be significant capital-raising activities to fuel its Bitcoin acquisition strategy, according to five-star Benchmark analyst Mark Palmer. The company has already generated $1.3 billion in BTC Gain in the first quarter of 2025. With $20 billion of its $42 billion capital plan already completed, Strategy is quickly moving forward in its Bitcoin accumulation plan.
In addition, during the company’s Q4 earnings call, Executive Chairman Michael Saylor reaffirmed that Strategy remains committed to buying and holding Bitcoin indefinitely. The company also plans to focus more on fixed-income financial instruments in order to raise money for its Bitcoin purchases this year.
Is MSTR a Good Stock to Buy?
Turning to Wall Street, analysts have a Strong Buy consensus rating on MSTR stock based on nine Buys assigned in the past three months, as indicated by the graphic below. After a 576% rally in its share price over the past year, the average MSTR price target of $557.50 per share implies 65.58% downside risk. However, it’s worth noting that estimates will likely change following today’s earnings report.
