Analyst James Ricchiuti of Needham maintained a Buy rating on Zebra Tech (ZBRA – Research Report), with a price target of $395.00.
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James Ricchiuti has given his Buy rating due to a combination of factors including Zebra Technologies’ strong fourth-quarter performance and its improved position to handle new tariff challenges. Despite a full-year outlook that didn’t meet market expectations due to uncertainties and tariffs, the company’s revenue in the fourth quarter exceeded forecasts with a significant year-over-year increase of 32%. This growth was attributed to better comparisons and strong performance across key product lines and geographical areas.
Furthermore, the company provided optimistic guidance for the first quarter, with anticipated revenue growth surpassing market predictions. Although there was a slight adjustment to the 2025 earnings per share estimate, Ricchiuti maintains a positive outlook, believing that Zebra Technologies can continue to outperform in the coming years, specifically in 2025 and 2026.
Based on the recent corporate insider activity of 81 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of ZBRA in relation to earlier this year.