William Blair analyst Arjun Bhatia has maintained their bullish stance on WIX stock, giving a Buy rating today.
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Arjun Bhatia has given his Buy rating due to a combination of factors influencing Wix’s current and future performance. One of the primary reasons is the company’s continuous improvement in demand and key growth initiatives, such as Studio, AI, and commerce, which have resulted in a solid acceleration in bookings growth. Despite the challenges posed by FX headwinds impacting 2025 guidance, Wix’s fundamental business trends remain strong, with expectations of revenue and bookings growth acceleration throughout the year.
Additionally, Bhatia highlights the company’s effective cost management and margin expansion efforts, reflected in an optimistic free cash flow margin outlook for 2025. The potential for further improvements in product offerings, driven by AI and other initiatives, positions Wix well for future growth. Importantly, the current trading price of Wix shares, coupled with the positive demand environment, suggests a favorable setup for investors as the company’s initiatives are expected to yield results later in the year.
In another report released today, Morgan Stanley also maintained a Buy rating on the stock with a $279.00 price target.