Analyst Laura Martin from Needham maintained a Buy rating on DoubleVerify Holdings (DV – Research Report) and keeping the price target at $22.00.
Laura Martin has given her Buy rating due to a combination of factors that highlight DoubleVerify Holdings’ strong market position and growth potential. The company benefits from a diverse revenue stream, drawing income from both Walled Gardens and the Open Internet, which provides a robust financial foundation. Additionally, DoubleVerify’s client base includes some of the largest global brands, ensuring a steady demand for its services.
Another significant factor in Laura Martin’s rating is DoubleVerify’s strategic focus on innovation, particularly in the rapidly expanding social video segment of internet advertising. The company’s commitment to long-term partnerships is evident in its three-year exclusive contracts, which further solidify its market presence. These elements collectively suggest a promising outlook for DoubleVerify, justifying the Buy rating.