In a report released today, Laura Martin from Needham maintained a Buy rating on DoubleVerify Holdings (DV – Research Report), with a price target of $18.00.
Laura Martin’s rating is based on a combination of factors that highlight DoubleVerify Holdings’ strategic positioning in the evolving digital advertising landscape. The company is well-placed to address the challenges arising from the deprecation of third-party cookies and Apple’s IDFA changes, which have significantly impacted identity tracking and attribution. DoubleVerify’s solutions offer transparency and standardized cross-channel measurement, addressing the demand from ad buyers for more reliable metrics.
Furthermore, as regulatory scrutiny over third-party data intensifies, DoubleVerify’s ability to provide trusted measurement solutions becomes increasingly valuable. The shift towards first-party data by Walled Gardens presents a competitive challenge, yet DoubleVerify’s focus on closing the gap in data and measurement for the Open Web positions it favorably for long-term revenue growth. These strategic advantages underpin Laura Martin’s Buy rating for DoubleVerify Holdings.