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Procter & Gamble’s Strategic Resilience and Growth Amidst Market Challenges: A Buy Recommendation

TD Cowen analyst Robert Moskow has maintained their bullish stance on PG stock, giving a Buy rating yesterday.

Robert Moskow has given his Buy rating due to a combination of factors that highlight Procter & Gamble’s strategic positioning amidst current market challenges. Despite a slight miss in third-quarter sales and a downward revision in sales and EPS guidance for FY25, Moskow acknowledges the company’s resilience in maintaining its premium strategy, which has been effective even as consumer spending shifts in key markets like the U.S. and Europe. This approach has allowed P&G to withstand market pressures better than some competitors, as evidenced by private label market share losses.
Furthermore, Moskow appreciates management’s commitment to brand growth through innovation and media support, even in a volatile environment marked by tariff uncertainties. While acknowledging the challenges posed by potential tariff impacts and fluctuating consumer confidence, Moskow is encouraged by P&G’s strategic investments and cost management efforts, which include price adjustments and supply chain shifts. These initiatives, coupled with expectations of a relatively stable cost of goods sold due to productivity gains and deflation in certain inputs, underpin his optimistic outlook for the company’s future performance.

In another report released yesterday, Bank of America Securities also reiterated a Buy rating on the stock with a $190.00 price target.

Based on the recent corporate insider activity of 137 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of PG in relation to earlier this year.

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