Analyst Kevin Kopelman of TD Cowen maintained a Buy rating on Booking Holdings (BKNG – Research Report), retaining the price target of $6,300.00.
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Kevin Kopelman’s rating is based on several compelling factors that suggest a positive outlook for Booking Holdings. Firstly, the company demonstrates strong business momentum and benefits from favorable industry trends. Despite the stock already experiencing a rise, further growth is anticipated due to these underlying strengths.
Additionally, Booking Holdings stands out as the only major online travel agency with year-over-year advertising cost leverage, which is complemented by a new multi-year efficiency plan aimed at significantly reducing costs. This plan not only strengthens management’s position but also sets the stage for sustained growth and improved margins. Kopelman believes that these strategic initiatives, combined with the ability to overcome tough revenue comparisons, reinforce Booking Holdings’ potential for continued success.
In another report released on February 14, Deutsche Bank also maintained a Buy rating on the stock with a $5,964.00 price target.
Based on the recent corporate insider activity of 34 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of BKNG in relation to earlier this year.