Williams Trading analyst Sam Poser maintained a Buy rating on Nike (NKE – Research Report) on March 9 and set a price target of $93.00.
Sam Poser has given his Buy rating due to a combination of factors indicating a positive shift in Nike’s performance and strategy. The anticipation of improved sales trends starting in the second quarter of 2026, along with positive retailer feedback on the holiday 2025 product lineup, suggests a promising outlook for the company. The strategic engagement with wholesale partners has significantly improved under the leadership of CEO Elliot Hill, enhancing Nike’s market presence.
Additionally, the marketplace cleanup and the introduction of innovative products for the holiday season are expected to drive full-price sales, addressing previous consumer reluctance. Retailers have shown optimism towards key product lines, such as the Jordan Retros and Air Force Ones, which are anticipated to boost Nike’s sales performance. Overall, the improved retailer sentiment and strategic initiatives are expected to reflect positively in upcoming earnings calls, reinforcing the Buy rating.
Poser covers the Consumer Cyclical sector, focusing on stocks such as Nike, Birkenstock Holding plc, and VF. According to TipRanks, Poser has an average return of 15.6% and a 50.51% success rate on recommended stocks.
In another report released yesterday, Jefferies also maintained a Buy rating on the stock with a $115.00 price target.
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