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Intuit’s Growth Potential and Strategic Focus Justify Buy Rating Amid Tax Season Success

Analyst Keith Weiss from Morgan Stanley maintained a Buy rating on Intuit (INTUResearch Report) and keeping the price target at $720.00.

Keith Weiss has given his Buy rating due to a combination of factors that highlight Intuit’s potential for growth and value. The company’s performance in the 2025 tax season aligns with historical trends, which bolsters confidence in Intuit’s ability to regain market share in the DIY tax segment and achieve its tax-related goals. The current valuation of Intuit, with a PEG ratio of 1.4X, suggests that any tax-related risks are already accounted for, while there is room for improvement in margins and earnings per share due to strong performance in the first half of the year.
Furthermore, Intuit’s strategic focus on higher-end mid-market customers, particularly through its QuickBooks Online Advanced and Intuit Enterprise Suite, is showing promising results. Despite robust second-quarter outcomes, the management has maintained conservative targets for the fiscal year 2025, indicating potential upside. The stock’s trading at a significant discount compared to the large-cap average PEG ratio further supports the Buy rating, as it reflects a well-considered assessment of tax risks.

In another report released yesterday, Citi also maintained a Buy rating on the stock with a $726.00 price target.

Based on the recent corporate insider activity of 107 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of INTU in relation to earlier this year.

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