DBS analyst Alison Fok maintained a Hold rating on Yum! Brands (YUM – Research Report) today and set a price target of $132.70.
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Alison Fok’s rating is based on Yum! Brands’ recent performance and market conditions. Despite an increase in worldwide system sales, driven by notable performances from Taco Bell and KFC, the company’s growth has been slower than its industry peers over the past five years. While Yum! Brands has laid out a clear strategy focusing on product innovation and digitalization, the actual growth in revenue and EBITDA has not yet matched that of its competitors.
The decision to maintain a Hold rating also considers the challenging market environments, including geopolitical tensions and weak consumer sentiment that continue to impact the company’s performance. Although the company has a strong franchising model and has met its unit growth target, these external pressures and slower growth trends suggest that the stock may not outperform in the near term. Therefore, Fok has set a target price of USD 132.70 per share, reflecting the current valuation and market outlook.
In another report released on February 7, Bank of America Securities also reiterated a Hold rating on the stock with a $153.00 price target.