Analyst Mike Hickey from Benchmark Co. reiterated a Buy rating on Electronic Arts (EA – Research Report) and decreased the price target to $140.00 from $163.00.
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Mike Hickey’s rating is based on several pivotal factors influencing Electronic Arts’ stock performance. Primarily, he identifies the potential stabilization of the FC game series by fiscal 2026, which could positively impact EA’s valuation. Additionally, the anticipated launch of Battlefield is seen as a crucial catalyst that could drive a hype cycle, provided the game maintains high quality and faces minimal competition. These developments, despite the current softer performance in Global Football, suggest a compelling opportunity for investors if the company successfully repositions its offerings.
Furthermore, EA’s strategic moves, such as implementing significant updates to address engagement issues in EA SPORTS FC 25 and announcing a $1 billion accelerated stock repurchase program, demonstrate proactive measures to enhance shareholder value. The upcoming launches of EA SPORTS College Football 26 and Battlefield are expected to contribute to future growth, with EA remaining optimistic about expanding its core franchises and exploring new revenue streams. These factors collectively underpin Hickey’s Buy rating, highlighting the potential for long-term growth and profitability.
In another report released today, TD Cowen also reiterated a Buy rating on the stock with a $160.00 price target.