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Electronic Arts’ Resilience and Growth Potential Justify Buy Rating with $155 Target Amid Positive Franchise Developments
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Electronic Arts’ Resilience and Growth Potential Justify Buy Rating with $155 Target Amid Positive Franchise Developments

James Heaney CFA, an analyst from Jefferies, reiterated the Buy rating on Electronic Arts (EAResearch Report). The associated price target remains the same with $155.00.

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James Heaney CFA’s rating is based on several positive developments for Electronic Arts. The company has shown resilience despite earlier challenges, with an optimistic forecast following a previous negative outlook. Management has expressed confidence in the growth potential of key franchises such as FC and CFB+Madden, expecting them to expand in the fiscal year 2026. Additionally, the confirmation of Battlefield’s release for record bookings in FY26 further supports the buy recommendation.

The report highlights improvements in FC trends after a January update, which brought back two million Ultimate Team players and set new records for weekly active users. Despite some investor skepticism about EA’s targets, the company has provided more detailed projections than anticipated. The adjustments made to gameplay and the resulting positive player feedback have bolstered confidence in future performance. Overall, these factors contribute to maintaining a buy rating with a price target of $155, based on an estimated 20x FY26 EPS of $7.74.

Heaney CFA covers the Communication Services sector, focusing on stocks such as Electronic Arts, Netflix, and Walt Disney. According to TipRanks, Heaney CFA has an average return of 25.8% and a 47.37% success rate on recommended stocks.

In another report released today, TD Cowen also reiterated a Buy rating on the stock with a $160.00 price target.