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eBay’s Mixed Performance and Limited Upside: A Hold Rating Amid Macro Challenges

eBay’s Mixed Performance and Limited Upside: A Hold Rating Amid Macro Challenges

eBay (EBAYResearch Report), the Consumer Cyclical sector company, was revisited by a Wall Street analyst today. Analyst John Blackledge from TD Cowen maintained a Hold rating on the stock and has a $62.00 price target.

John Blackledge’s rating is based on a combination of factors that reflect eBay’s current and projected performance. The company’s fourth-quarter results showed a slight improvement in Gross Merchandise Volume (GMV) growth, which was slightly ahead of consensus estimates, and revenues were largely in line with expectations. However, the outlook for the first quarter of the following year suggests GMV growth might fall short of estimates, indicating potential challenges ahead.
Management’s guidance for 2025 anticipates low single-digit GMV growth, which aligns with consensus but suggests modest revenue growth. While there are strengths in certain categories like Trading Cards and a positive trajectory in advertising revenue, macroeconomic headwinds in key markets such as the UK and Germany, along with potential tariff impacts, present risks. These mixed signals, combined with operational margin expectations that are both ahead and behind various estimates, contribute to the Hold rating as the stock’s potential upside appears limited in the near term.

According to TipRanks, Blackledge is a 5-star analyst with an average return of 12.2% and a 58.14% success rate. Blackledge covers the Communication Services sector, focusing on stocks such as Meta Platforms, Alphabet Class C, and Match Group.

In another report released today, Bank of America Securities also reiterated a Hold rating on the stock with a $71.00 price target.

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