William Blair analyst Ralph Schackart has maintained their bullish stance on DUOL stock, giving a Buy rating on February 24.
Ralph Schackart has given his Buy rating due to a combination of factors that highlight Duolingo’s strong growth trajectory and strategic initiatives. The company has demonstrated impressive user growth, with new product features introduced in 2024 leading to increased engagement and retention. The daily active user to monthly active user ratio has improved significantly, and a substantial number of users maintain long-term engagement, which underscores the platform’s effectiveness in driving usage.
Additionally, Duolingo’s focus on enhancing its product offerings in 2025, such as making the experience more social and increasing gamification, is expected to further boost user engagement. The adoption of Duolingo Max, a GenAI product, has been promising, contributing to a notable percentage of paid subscribers. The company’s strategy to expand and market its AI-powered video call feature is anticipated to strengthen user engagement and position Max as a premium offering. These factors collectively suggest a positive outlook for Duolingo’s growth and monetization potential, justifying the Buy rating.
In another report released on February 24, Evercore ISI also reiterated a Buy rating on the stock with a $335.00 price target.