In a report released yesterday, Rafe Jadrosich from Bank of America Securities reiterated a Sell rating on Whirlpool (WHR – Research Report), with a price target of $68.00.
Rafe Jadrosich has given his Sell rating due to a combination of factors impacting Whirlpool’s financial outlook. The company’s first-quarter adjusted EBIT fell short of expectations, primarily due to weaker performance in North America, which raises concerns about its ability to meet full-year guidance. Despite management’s confidence in offsetting tariff impacts through price increases, the macroeconomic environment remains challenging, with competitive pressures and weaker consumer confidence affecting margins.
Additionally, Whirlpool’s significant debt obligations and elevated leverage add to the financial strain, as the company plans to pay down and refinance substantial amounts of debt in 2025. While Whirlpool expects to benefit from tariff-related tailwinds in the latter half of the year, these benefits may take time to materialize as retailers and consumers adjust to new pricing dynamics. Consequently, Jadrosich maintains a cautious outlook, reflected in the Sell rating and a price objective of $68.
In another report released yesterday, RBC Capital also maintained a Sell rating on the stock with a $65.00 price target.
WHR’s price has also changed moderately for the past six months – from $110.370 to $78.970, which is a -28.45% drop .