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Bilibili’s Strong Financial Performance and Growth Outlook Justify Buy Rating

Bilibili’s Strong Financial Performance and Growth Outlook Justify Buy Rating

Analyst Saiyi He of CMB International Securities maintained a Buy rating on Bilibili (BILIResearch Report), with a price target of $26.40.

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Saiyi He has given his Buy rating due to a combination of factors including Bilibili’s strong financial performance and promising growth outlook. The company reported a significant increase in total revenue for the fourth quarter of 2024, driven chiefly by its mobile games and advertising segments. These higher-margin businesses have contributed to a notable improvement in profitability, with the adjusted net income surpassing expectations and marking a stark turnaround from a loss in the prior year.
Bilibili’s management is optimistic about sustaining this growth trajectory, setting ambitious long-term operational margin targets. The forecast for the first quarter of 2025 suggests continued revenue growth, particularly in key areas like mobile games and advertising, which are expected to maintain their momentum. The company’s strategic efforts to enhance its advertising platform and explore new opportunities further support this favorable outlook, justifying the raised earnings forecasts and target price, and underpinning the Buy recommendation.

In another report released on February 21, Mizuho Securities also maintained a Buy rating on the stock with a $26.00 price target.

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