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Asure’s Strategic Positioning and Growth Potential Drive Buy Rating Despite Challenges

Asure’s Strategic Positioning and Growth Potential Drive Buy Rating Despite Challenges

Asure (ASURResearch Report), the Technology sector company, was revisited by a Wall Street analyst today. Analyst Joshua Reilly from Needham maintained a Buy rating on the stock and has a $20.00 price target.

Joshua Reilly has given his Buy rating due to a combination of factors including Asure’s strategic positioning and growth potential. Despite some challenges with recurring revenue and a failed acquisition, the company has maintained its fiscal year 2025 guidance, which suggests confidence in its future performance. The management expects the second half of the year to be stronger, driven by improvements in gross margins as higher-margin products gain traction.
Furthermore, Asure has shown promising organic growth, excluding the Employee Retention Tax Credit (ERTC), which accelerated year-over-year in 2024. This growth, coupled with the anticipation of a 6% organic growth rate, underpins the positive outlook. The company’s focus on expanding enterprise payroll tax opportunities and its ability to adapt to market conditions are additional factors supporting the Buy rating.

In another report released today, Roth MKM also reiterated a Buy rating on the stock with a $15.00 price target.

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