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AppLovin’s Strong Compliance and Business Practices Bolster Buy Rating

AppLovin’s Strong Compliance and Business Practices Bolster Buy Rating

William Blair analyst Ralph Schackart has maintained their bullish stance on APP stock, giving a Buy rating yesterday.

Ralph Schackart has given his Buy rating due to a combination of factors that highlight AppLovin’s strong compliance and business practices. The company has clearly stated that its advertising platform adheres to the policies of major app stores, reinforcing its legitimacy and the value it provides to advertisers who invest billions annually on the platform. This compliance is a significant factor in maintaining trust and operational integrity.
Furthermore, AppLovin’s revenue model is based on the value delivered to its publishing partners, rather than mere clicks or impressions, which underscores a focus on genuine consumer engagement. The company also addressed concerns about data practices by confirming it does not track children’s data or engage with data brokers, and it allows contractual audits by advertising customers. Additionally, AppLovin has refuted claims of financial improprieties, asserting transparency and a commitment to simplifying its financial structure, particularly in its gaming segment. These factors collectively support Schackart’s positive outlook on the stock.

According to TipRanks, Schackart is a 5-star analyst with an average return of 16.3% and a 61.16% success rate.

In another report released yesterday, UBS also maintained a Buy rating on the stock with a $630.00 price target.

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