Analyst Mike Hickey of Benchmark Co. reiterated a Buy rating on AppLovin (APP – Research Report), retaining the price target of $525.00.
Mike Hickey has given his Buy rating due to a combination of factors that highlight AppLovin’s robust business model and operational transparency. He believes the short reports against AppLovin are based on unfounded claims and do not reflect the company’s adherence to industry regulations and financial integrity. AppLovin’s platform complies with App Store and Google Play policies, ensuring that all promoted applications meet the required standards, which reinforces its credibility among advertisers.
Additionally, Hickey points out that AppLovin’s business model focuses on genuine user engagement rather than artificial metrics, which has resulted in strong returns on ad spend for its advertisers. The company’s data practices are transparent, and it does not engage in unethical data tracking or brokering. Furthermore, AppLovin’s financial practices are audited by a Big Four firm, ensuring high standards of financial reporting. The company’s rapid growth in e-commerce advertising, driven by AI-driven optimization, further supports the Buy rating as it demonstrates the effectiveness and scalability of AppLovin’s platform.
In another report released yesterday, Piper Sandler also maintained a Buy rating on the stock with a $575.00 price target.
APP’s price has also changed dramatically for the past six months – from $90.300 to $320.490, which is a 254.92% increase.