Online marketplace Etsy (ETSY) is drawing a lot of attention these days, and perhaps one of the most surprising sources of that attention is from analysts. In fact, Truist Securities analysts recently got a load of Etsy and liked what they saw. Investors took calls to buy the dip seriously, and gave Etsy a better than 1.5% boost in its share prices in Tuesday afternoon’s trading.
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Truist analyst Youssef Squali not only kept the Buy rating on Etsy, but also bumped up the price target a healthy notch, taking it from $55 per share to $60 per share instead. That represents, reports note, an upside of about 11% against the Monday closing price.
Basically, Squali noted, Etsy’s revenue for 2025 so far is going great guns, and is currently beating consensus estimates on the quarter. That alone prompted a hike in his revenue projections, going from $455 million for the latest quarter to a new figure of $463 million. Monthly active users are on the rise as well, as people turn to Etsy for a combination of unique and bargain-priced. While tariffs—particularly the loss of de minimis protections—could hurt Etsy going forward, the hurt should be comparatively minor.
3D Printing Hits a Speed Bump
This news comes at an odd time for Etsy, as it just rolled out new rules about products that are 3D-printed. In fact, reports note, many 3D-printed products are no longer welcome on Etsy. About the only things welcome any more are things “….based on a seller’s original design.” Those who deal in such material found the change jarring, and concern mounted over whether or not their shops would be permanently shuttered without that tool to help.
And yet, this is part of a larger effort that has been growing for years; Etsy first started to distance itself from machine-driven creativity by rolling out new categories for sellers, like “made by”, “designed by,” and “sourced by.” But Etsy’s new rules have few teeth, at least for now, as Etsy has yet to clarify just how it plans to enforce the rules in question.
Is Etsy a Buy, Sell or Hold?
Turning to Wall Street, analysts have a Hold consensus rating on ETSY stock based on nine Buys, 10 Holds, and four Sells assigned in the past three months, as indicated by the graphic below. After a 6.55% loss in its share price over the past year, the average ETSY price target of $48.40 per share implies 11.61% downside risk.
