Recently, entertainment giant Paramount (PARA) offered up a look at what is likely coming to streaming platforms and home video in the next several months, thanks to international content licensing president Lisa Kramer. Kramer had quite a bit to say, and investors took it to heart, sending shares up over 2% in the closing minutes of Monday’s trading.
Kramer was at the London TV Screenings event, noted a Hollywood Reporter report, and as such, offered up an assessment of current market trends, as well as some titles likely to come. Exclusives may take a hit coming up, Kramer noted, as she expounded on issues of “windowing of content.” That window has expanded, Kramer noted, to include “…co-exclusive and non-exclusive….deals.”
Meanwhile, specific titles to watch for are drama series King & Conqueror, singing competition The Road, and, of all things, yet another revival of game show Hollywood Squares. It is likely to be a rather strange period coming up for Paramount+, if this is any indication.
More About That Tony Robbins Thing
A while back, we brought out word about a new free ad-supported television (FAST) push from self-help guru Tony Robbins, and how Paramount would be backing his play therein. New reports are out, however, that offer some more insight into this unlikely pairing.
As it turns out, it was Paramount that went to Robbins, via chief content licensing officer Dan Cohen. Cohen approached Robbins with the idea to launch a FAST channel around Robbins’ old content, believing that Robbins is already something of a crowd-pleaser, having not only brought out plenty of people to live shows, but also, currently holding “…thousands of hours of video in his vault” that largely have been unseen, until now. That makes for an excellent approach for FAST, which tends to run continuously.
Is Paramount Stock a Good Buy Right Now?
Turning to Wall Street, analysts have a Hold consensus rating on PARA stock based on two Buys, one Hold and three Sells assigned in the past three months, as indicated by the graphic below. After a 7.67% rally in its share price over the past year, the average PARA price target of $12 per share implies 2.96% upside potential.
