So remember last week, when there were some good signs for legacy automaker Ford (F)? How it was no longer the leader in product recalls? Well, that may have been short lived, as news of yet another Ford recall emerged just hours ago. Investors shrugged it off, though, and Ford shares are up over 2.5% in Monday afternoon’s trading.
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This time around, the recall effort focuses on the rear shock absorbers. And this recall also covers around 149,449 Broncos made between 2021 and 2024. Apparently, the rear shocks could corrode, and ultimately fail, which would also detach the external reservoir, reports noted.
Those impacted by this recall will receive a notice in the mail if they are impacted at all, and then, a subsequent letter will follow once a solution is actually available for those impacted to put to work. It is merely the latest such recall effort, and hopefully, one of the last we hear about from Ford for a while.
More Dull Vehicles
So remember Ford’s plan to produce no more “boring vehicles?” As it turns out, some of those boring vehicles are actually major cash earners for Ford. And, with price tags going up on a lot of these vehicles rendering them unaffordable for many buyers, Ford is boosting its production on several key “entry-level” vehicles to give buyers more to actually choose from. But that is a stopgap measure; Ford is working on new “entry-level” vehicles, which are also hopefully less “boring,” to fill in later.
The Ford Expedition, meanwhile, is apparently not boring, and Ford is retooling the Expedition to be more of an “outdoor” vehicle. A slate of new features is coming into play, including a new kind of V6 engine that will replace the V8 altogether, as well as new cargo storage options, new tailgate options, and a simpler overall lineup.
Is Ford Stock a Good Buy Right Now?
Turning to Wall Street, analysts have a Hold consensus rating on F stock based on two Buys, nine Holds and three Sells assigned in the past three months, as indicated by the graphic below. After a 3.75% loss in its share price over the past year, the average F price target of $10.76 per share implies 0.25% upside potential.
