Nintendo Switch 2 Launch May Be Massive with a $400 Price Tag

Nintendo (NTDOF) could be targeting the largest console launch in its history despite a steep price tag for the Switch 2. New analyst coverage of the upcoming hybrid game console claims Nintendo could charge $400 or more for the device. That would make it the most expensive console the game company has ever released.

Even taking into account its high price, the demand for the Nintendo Switch 2 is expected to be huge when it comes out later this year. Analysts are predicting a blockbuster console for the game maker. There have even been predictions that it could outsell the original Switch, which is the second-best-selling home and handheld console with 150.86 million units shipped.

How Will Nintendo Ensure a Strong Switch 2 Launch?

First, investors and gamers will note the potential price of the Switch 2. If it comes in anywhere under $500, Nintendo will be selling the game console for less than its rivals. Microsoft’s (MSFT) Xbox Series X has an MSRP of $499 while Sony’s (SONY) PlayStation 5 and PlayStation 5 Pro have MSRPs of $499 and $699, respectively.

Additionally, the Switch 2 won’t have much competition in the handheld market. While Xbox and Sony both offer streaming options, neither has a console dedicated to handheld gaming. Granted, that could change as Xbox is reportedly working with third-party developers on a handheld console that could be released later this year.

Finally, Nintendo continues to develop and sell first-party games with mass appeal. The best-selling game on the console, Mario Kart 8 Deluxe, has shipped 67.35 million units. In fact, there are 21 first-party games on the console that have sold at least 10 million units. Nintendo will likely continue to release popular games to appeal to its already large Switch user base and entice them to buy a Switch 2.

Is NTDOF Stock a Buy, Sell, or Hold?

Turning to Wall Street, the analysts’ consensus rating for Nintendo is Moderate Buy based on five Buy, two Hold, and one Sell ratings over the last three months. With that comes an average price target of $79.44, a high of $104.24, and a low of $51.98. This represents a potential 11.14% upside for NTDOF stock.

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