Meta Platforms’ (META) microblogging platform, Threads, now boasts 100 million daily active users, as revealed by Meta’s CEO, Mark Zuckerberg. It appears Threads has gained from the recent exodus of users from its rival, X (formerly Twitter). Zuckerberg also noted that the platform now has approximately 300 million monthly active users, up from 275 million in November.
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While Meta has regularly updated users regarding the statistics about Threads’ monthly active users, this marks the first time the company has shared its daily active user count. This new milestone for Threads highlights the platform’s growing popularity and user engagement.
Meta Is Aggressively Pushing New Features for Threads
Over the past month, Meta has been actively releasing new features and sharing statistics to boost Threads’ momentum. This comes as another emerging rival, Bluesky, with over 25 million users, is quickly attracting those users moving away from X. Last month, Adam Mosseri, the head of Instagram, noted that Threads has consistently seen a million new sign-ups per day for three consecutive months, an indication of its sustained growth.
In order to attract new users, Meta has focused on enhancing user experience by rolling out a range of features. These include custom feeds, “starter packs” to help new users discover accounts to follow, and the ability to change your default feed preferences. By continuously introducing such tools, Threads aims to create a more personalized and appealing platform for its growing user base.
What Is a Good Price for META Stock?
Analysts remain bullish about META stock, with a Strong Buy consensus rating based on 40 Buys, three Holds, and one Sell. Over the past year, META has surged by more than 80%, and the average META price target of $666.21 implies an upside potential of 6.7% from current levels.
